Brave Browser rises in popularity on Android; closes in on Google Chrome on Play Store
Following its well-anticipated launch, the new Brave Browser seems to have had a strong impact on the community due to its unique reward system. Brave, with the help of its token BAT, has been trying to revolutionize the digital space using its ad-blocking feature.
The Brave browser, which was launched in June 2018, had announced that there would also be a partial ad-blocking feature in the future. This ad-revenue platform was only launched recently and is speculated by many as the reason for the increase in Brave Browser’s popularity.
According to reports, Google Play Store saw a huge number of Brave Browser downloads following the launch of the ad-revenue program. Over the past three months, Brave crossed Chrome to become the second-most-popular app. However in May, it lost its position and settled for the third position. Following Brave Browser on the fourth position, was the Opera browser with an inbuilt VPN.
Further, Brave Browser is only two positions below Google Chrome on Play Store’s communication section. While Google Chrome is ranked #49 on the list, Brave Browser was listed at #51. Brave Browser’s BAT rewards are touted as the reason for its dramatic increase in visibility since all major publications had previously covered the development.
In terms of search volume, Google Chrome led the charts, holding over 70 percent of the volume owing to its vast existing user base. However, Brave made it to the second position, a few notches above Mozilla Firefox and Opera.
The rewards program was launched on April 24 and the official announcement had stated,
“These users will receive 70% of the ad revenue share as a reward for their attention, which they can auto-contribute to publishers under default settings. Brave’s platform is a new path toward a better Internet, where users can browse the web, earn rewards, and support their favorite content creators while preserving their privacy.”
Brave browser CEO says over 1,300 advertisers on the waiting list
Recently a user on twitter complained that he had not been able to get two companies added to the browser for advertising. Brave’s CEO Brendan Eich took to Twitter to comment on the complainant’s tweet, stating
We are not yet Google, so must wait-list advertisers as we bring up ad dashboard. Patience required, so far so good.
It appears that while Brave browser may not yet be mainstream, it is certainly getting the attention of advertisers who are lining up to get onto the browsers ad network.
Why You Should be using Brave Browser?
IF YOU WERE on the internet in the late 1990s, you might remember companies like AllAdvantage that promised to pay you to surf the web. You could install a program that tracked your browsing and showed you targeted ads at the top of the screen; then AllAdvantage would give you a cut of the ad revenue you generated.
Brave makes a browser based on Google Chrome that blocks tracking scripts and other technologies that spy on your online activity. As a result, it also blocks many web ads; if you visit tradingvicky.com using the Brave browser, you won’t see any ads. But starting 24th April 2019, Brave will give users the option to see ads that Eich says will respect your privacy. The ads will appear as desktop notifications, he says, not as replacements for the ads the Brave browser blocks. So you still won’t see ads on tradingvicky.com, but you might see them elsewhere on your screen. If you choose to see these ads, you’ll get 70 percent of the revenue they generate.
Eich hopes Brave can solve two of the web’s most vexing problems—privacy and revenue—by turning the traditional digital advertising model on its head. Today, ad networks paysites for ad space and web browsers like Brave and Chrome deliver content from those publishers to users. Brave is trying to put the browser in the center of the advertising experience. Instead of paying publishers directly, ad networks would pay Brave, which will pass part of the money to users—and eventually to publishers—and keep a cut for itself.
By handling advertising in the browser on your device, Brave says it will be able to target ads without sending your data to the cloud, and protect your privacy. When you interact with an ad on Brave, the browser sends notice to the company’s servers, but doesn’t include any identifying information. Eich sees four sets of winners: browser makers get paid; users get paid, and get more privacy; advertisers can target pitches without running afoul of European privacy regulations; and publishers can survive in a world where many users are installing ad blockers.
Eich co-founded Brave in 2015 following his ouster from Mozilla in 2014 over his 2008 donation toward a California ballot initiative to ban same-sex marriages. The first version of Brave’s browser launched in 2016 with the ability to block trackers; the company added features later that year that allowed users to donate to their favorite websites. Now it’s adding the first of its promised advertising features.
Eventually, the company plans to offer a service that will replace any blocked ads on a publisher’s site with ads placed by Brave and give those publishers a cut of the ad revenue. Eich says Brave will only replace ads on sites that opt into its service.
Publishers and ad networks might bristle at the idea of putting browser makers in the middle of their business. But in recent years browsers have taken a more active role in shaping the web, instead of merely displaying a website’s content. Chrome now blocks ads on a small number of sites with particularly egregious advertising practices, while browsers like Firefox and Safari have added privacy protections. Meanwhile, browser plugins are giving users more control over their experience. There are Chrome extensions, for example, that let you change Facebook’s color scheme, or change the way images are displayed on Pinterest. And of course there are extensions that block all ads.
Trying to win advertisers and publishers to a new model isn’t Brave’s only challenge. It also needs users. Eich says Brave has 5.9 million users and is growing. But Brave doesn’t yet register on web analytics firm StatCounter’s rankings of web browsers, where Chrome reigns supreme with about 63 percent market share.
Brave will give users a 70 percent cut of its advertising revenue, which Eich estimates could work out to about $5 a month. Brave will pay users with its own bitcoin-style “cryptocurrency” called Basic Attention Tokens or BAT.
The company offers a service through the cryptocurrency exchange Uphold to allow users to buy BAT and donate it to publishers, and for publishers to exchange the BAT they receive for dollars. Advertisers, which Brave says will include Vice, HomeChef, and a number of cryptocurrency related companies, will be able to buy ads either with BAT or with traditional currencies.
Eich says Brave opted to create its own tokens using the Ethereum cryptocurrency platform in part to avoid regulatory requirements, such as verifying users’ identifies, that partners like Uphold are better equipped to handle.